Byeon Woo-seok has been named the global ambassador for Johnnie Walker Blue Label, becoming the first Korean actor to represent the prestigious whisky brand's worldwide campaign.
Nayeon's third GROVE campaign signals how TWICE members are building individual fashion identities that extend far beyond their group identity — and reshaping the K-pop brand ambassador industry.
Byeon Woo-seok went from a 200,000 won model fee and 100+ rejections to a multi-billion won brand ambassador roster including Prada and Cartier — here is how the 9-year journey paid off.
Hwasa has done it again. The MAMAMOO powerhouse, already legendary for single-handedly reviving South Korea's gopchang industry with a single television appeara...
When one of the world’s most prestigious luxury watch brands spends a year and a half courting a single artist, it says something about that artist’s pull. BTS...
When Jennie walked into Chanel's Fall/Winter 2026-27 show in Paris wearing a daring net top and skirt from the Métiers d'Art collection, she didn't just turn he...
IU and Moon Sang-min attended a beauty brand product launch at Shinsegae Gangnam, showcasing their star power at a glamorous Seoul event.