TWICE's '10VE UNIVERSE' Fan Meeting Sells Out as Group Marks Decade of Dominance

TWICE will hold their 10th anniversary fan meeting "10VE UNIVERSE" on October 18, 2025, at Korea University's Hwajeong Gymnasium in Seoul. General ticket sales opened on September 29, one day after the fanclub pre-sale had already sold out all available allocations within minutes of going live on September 26. The sell-out speed and scope of the 10th anniversary event reflect the structural health of TWICE's domestic fan base a decade into their career — a stability that stands as one of the most unusual achievements in K-pop's post-peak retention history.

The fan meeting is timed to coincide with the group's October 20 debut anniversary, marking exactly ten years since their formation and first public performances in 2015. An online simulcast via the Beyond LIVE platform accompanies the in-person event, expanding access for international fans who cannot attend the Seoul venue. The combination of sold-out domestic ticketing and simultaneous global streaming distribution illustrates the dual-market architecture that has defined TWICE's commercial positioning throughout their second career phase.

The Significance of a Decade: TWICE's Retention Record

Ten years in K-pop is not just a milestone — it is an anomaly. The typical K-pop idol group life cycle involves peak commercial activity in years three through seven, followed by a consolidation or disbandment phase. Groups that maintain all original members through ten years without a hiatus are rare; groups that remain commercially active at that point are rarer still. TWICE, debuting with nine members in October 2015 under JYP Entertainment, has maintained their full lineup and consistent commercial output into 2025, placing them in a cohort of K-pop acts that can be counted on one hand.

The sold-out pre-sale for "10VE UNIVERSE" is a data point that the industry will interpret carefully. Pre-sale sell-outs for ten-year anniversary events are not guaranteed even for iconic acts; they require a fan base that has remained sufficiently engaged to convert anniversary sentiment into actual purchasing behavior. TWICE's ONCE fandom has demonstrated that engagement across three market phases: the initial explosive growth period (2016–2020), the pandemic-era digital transition (2020–2022), and the current world-tour era (2023–2025). The Hwajeong Gymnasium sell-out in September 2025 represents continuity across all three phases.

The "This Is For" World Tour Context

The fan meeting arrives while TWICE's sixth world tour "This Is For" remains in active progress. This positioning is deliberate: the October 18 Seoul event functions as a domestic counterpoint to a tour that has, as of September 2025, sold 671,888 tickets and grossed $93.8 million in its first 24 reported shows. The fan meeting format — more intimate, more conversational, and structurally designed around fan interaction rather than concert performance — provides a different experience than the large-format arena and stadium shows of the world tour circuit.

JYP Entertainment's decision to schedule a dedicated fan meeting during an active world tour, rather than relying solely on tour dates to serve the anniversary, reflects an understanding of the differentiated value each format provides to the ONCE fandom. The world tour demonstrates commercial scale; the fan meeting demonstrates personal connection. For a group marking ten years, the second category matters as much as the first.

Tracking the Anniversary Album Alongside the Event

The October 18 fan meeting does not exist in isolation from TWICE's recorded output. Their 10th anniversary special album Ten: The Story Goes On is scheduled for release on October 10 — eight days before the fan meeting — creating a two-week anniversary content cluster that links the recorded release to the live event. The album's ten tracks, including the lead single "Me+You" and nine solo tracks drawn from the world tour setlist, are designed to be experienced in sequence: album first, then the fan meeting as a live follow-through.

This sequencing represents a sophisticated deployment of the anniversary moment. Rather than a single large-scale event, JYP has structured the 10th anniversary as a cumulative experience spanning a world tour, a special album, and a fan meeting — each serving a different function within the same overarching narrative of ten years of TWICE and ONCE together. The general ticket sell-out on September 29 suggests the audience is receptive to that full package, not just its individual components.

Future Outlook

The "10VE UNIVERSE" fan meeting and its accompanying album represent the formal culmination of TWICE's tenth year, but the commercial and creative trajectory they suggest extends well beyond the anniversary event itself. A group that can sell out a major venue within minutes at the ten-year mark — while simultaneously running a world tour that is breaking K-pop attendance records in multiple continents — enters their second decade from a position of strength that most K-pop acts do not reach.

In the months following October 2025, the industry would watch whether TWICE's post-anniversary activity maintained or built on the momentum generated by the tour and fan meeting cycle. The data available at the end of September 2025 pointed toward continuity: an intact fan base, a commercially successful world tour still in progress, and an anniversary album positioned for strong chart performance. The "10VE UNIVERSE" fan meeting is, in that sense, not just a celebration — it is evidence that ten years in, TWICE remains one of the most operationally stable acts in the global K-pop ecosystem.