NCT U's "BOSS" Hits 200 Million YouTube Views, Becoming the Group's Second MV to Reach the Milestone

NCT U has achieved a remarkable milestone as their iconic music video for "BOSS" has officially surpassed 200 million views on YouTube. The view count was reached on March 6, 2026, at approximately 11:53 a.m. KST, marking yet another impressive achievement for the SM Entertainment rotational sub-unit.

A Long-Awaited Milestone

Originally released on February 19, 2018, the "BOSS" music video took approximately eight years and 15 days to reach the 200-million-view threshold. The track, which became one of NCT U's signature songs, was part of the NCT 2018 Empathy project and featured members Taeyong, Doyoung, Jaehyun, Winwin, Mark, Jungwoo, and Lucas in a powerful performance that showcased the group's dynamic choreography and striking visuals.

With this accomplishment, "BOSS" becomes NCT's second music video ever to cross the 200-million-view milestone on YouTube. The first NCT music video to achieve this feat was NCT U's "Make A Wish (Birthday Song)," released in October 2020 as part of NCT 2020 Resonance. The fact that both record-holding videos belong to the NCT U sub-unit highlights the enduring global appeal of the rotational lineup format.

The Legacy of BOSS

When "BOSS" first dropped in early 2018, it quickly established itself as a fan favorite and a defining moment for NCT's expanding universe. The music video, filmed on location in Ukraine, featured a cinematic aesthetic with dramatic sets and intense choreography that captivated audiences worldwide. The song's hip-hop-influenced production, combined with bold rap verses and a catchy hook, helped it stand out during an already competitive era in K-pop.

The track played a pivotal role in introducing several NCT members to a wider audience. Its impact extended beyond just music, as the choreography and visual concepts became widely referenced across fan communities and social media platforms. Even years after its release, "BOSS" continues to attract new viewers, a testament to its timeless quality.

NCT U's Unique Format

Unlike fixed K-pop groups, NCT U operates as a rotational unit where different members from the broader NCT collective come together for specific releases. This flexible format has allowed SM Entertainment to experiment with diverse musical styles and member combinations since the sub-unit's debut in 2016 with "The 7th Sense" and "Without You." The success of "BOSS" and "Make A Wish" demonstrates that this approach has resonated deeply with fans around the world.

As NCT continues to expand its discography and sub-unit activities in 2026, this latest YouTube milestone serves as a reminder of the group's steady growth and the lasting power of their earlier releases. NCTzens worldwide have taken to social media to celebrate the achievement, sharing congratulatory messages and revisiting the music video that helped define NCT U's identity nearly a decade ago.